Designing India's First AI Insurance Expert
What is Zyra?
Zyra is India's first AI insurance expert. Upload your policies, get a Z-Score (a credit score for insurance), and ask for unbiased advice over chat or voice. I designed all of it: the brand, the app, and the marketing site.
The Challenge
Insurance in India is confusing, buried in jargon, and sold hard. Zyra had to feel like the opposite: trustworthy, private, and simple, from the website to every screen in the app.
Branding Zyra
The identity balances trust with warmth: an expert you'd actually talk to, not another insurer.
App Design
I designed the app end to end, from onboarding to insights. Insurance runs on fine print; the job was to make it legible.
Trust through tone
Zyra talks like a guide, not a salesperson. Calm color, trust badges, and plain privacy language back that up.
Clarity over jargon
Every screen sticks to what matters and cuts the rest.
Conversational first
Most of the product happens in chat and voice, so the UI is built around messages, inline widgets, and expandable cards.
Transparency
Every insight comes with its why: why the Z-Score is low, why a policy is weak.
Website
The site opens the way the product does, mid-conversation, then lays out the problem and walks through the toolkit.
The Result
Brand, app, and website shipped as one piece. A policy that used to be pages of fine print now reads as a Z-Score, a report, and a side-by-side comparison. That was the brief: insurance you can actually read.